Mary Emma Allison, the founder of the Trick-or-Treat for UNICEF (United Nations Children’s Fund) with trick-or-treaters ca. 1950. The program was started on a private level by Allison after she got the idea from seeing a UNICEF booth collecting powdered milk for undernourished children around the world. On Halloween in 1950, children of the Allison family and their friends from the local community went door to door collecting funds instead of candy for the aid children whose lives were affected by WWII. They collected a total of $17 dollars, all of which was donated to UNICEF. UNICEF actively promoted the program and by 1960 it had spread throughout the US, and its trick-or-treaters became recognizable by the small orange collection boxes reminiscent of the original decorated milk cartons Allison gave to her trick-or-treaters in 1950.